Sunday, April 17, 2011

iOS and Android gained video game market share in 2010

Flurry, a mobile analytics service, combined its mobile application data with published data from the NPD group and others, to show that Android and iOS captured a growing portion of the video game market share in 2010. According to the firm's analysis, iOS and Android game sales increased from 5% in 2009 to 8% in 2010 and revenue increased from US$500 million to $800 million in that same yearly period. Flurry claims that mobile game revenue in 2010 surpassed the estimated $700 million earned from PC game sales.

Looking closer at the figures, iOS and Android game sales took a chunk out of portable game sales. When compared to the Nintendo DS and PlayStation Portable, Android and iOS market share almost doubled from 19% in 2009 to 34% in 2010. At the same time, Nintendo DS market share fell a whopping 13 percentage points from 70% down to 57%.

Before you begin to declare the death of portable gaming, remember this is one metric and one company's analysis. We need to wait a bit longer to see how these figures fluctuate in the upcoming years before we shelves our Nintendo 3DS as a collector's item.

iOS and Android gained video game market share in 2010 originally appeared on TUAW on Fri, 15 Apr 2011 14:30:00 EST. Please see our terms for use of feeds.

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Source: http://www.tuaw.com/2011/04/15/ios-and-android-gained-video-game-market-share-in-2010/

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